Testing Your Pay per Click (PPC) Ad Copy
Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.
The general and whole paid search performance has a lot of elements affecting it. And one the elements affecting paid search performance is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.
What and How Should You Test”
There are lots of elements available for use when one is conducting a test in Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And for this article, the focus will be on the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. Presuming that you are selling home electronics, below are the scenarios you should try.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.
Number 2 Title Test: Home Electronics:
In your title, go ahead and try adding terms or words that are highly searched and highly profitable. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.